Experience
Passion
Results
Our founders' diverse backgrounds and capabilities give you a 360° view.
We combine the strategic insight of our experienced leaders with a robust network of industry experts to deliver tailored solutions for our clients.
Our Principals
Adam Miron
Co-founder & Chief Advisor
By marrying his elite business acumen with a passion for fostering success among others, Adam's skill as an advisor is unparalleled.
This was recognized in 2019 when he joined Thompson Rivers University, Western Canada's largest business school, as their Entrepreneur in Residence. Since then, he has worked collaboratively with hundreds of faculty, students, and local entrepreneurs to nurture their potential and inspire their success.
As the co-creator of iPolitics—a digital newspaper devoted to Canadian politics—he was at the forefront of new media, and secured its sale to Torstar in 2018.
And as the Co-Founder of HEXO Corp—an award-winning CPG cannabis company—Adam was again on the cutting edge, navigating his company through a revolutionary and highly regulated industry, and doing it with such passion and vision that, within six short years, he was able to achieve a $2.9B valuation.
His board service also currently extends across a spectrum of companies, from burgeoning startups to established multi-million dollar corporations.
But no matter the role, Adam always delivers with his unique blend of compassion and pragmatism. As Founded Advisory’s Chief Advisor, he’s continuing to do so for startups of all shapes and sizes.
Matt Pierce
Co-founder & President
With more than two decades’ of international experience, Matt Pierce knows exactly what it takes to guide organizations through successful strategic transformations.
With an MBA from Duke University and a BA from the University of Toronto, Matt combines a proven track record of driving growth with deep expertise in spearheading innovative ventures.
He has extensive experience in creating new market opportunities through technology and service commercialization and inorganically via strategic mergers and acquisitions.
Having worked across 16 industries—from financial services and media to technology and energy—Matt brings a wealth of experience, allowing him to offer expert advice and practical solutions tailored to any sector.
His achievements speak for themselves: increasing revenue by 95% and boosting gross margins by 16% in 18 months at Niteo Partners, transforming NEC’s product-distribution operation into a $500M customer-centric solutions business, and building Canada’s second-ever regulated digital asset custodian, later sold for $10M. Matt’s hands-on experience in scaling and transforming businesses serves as a direct asset to his clients.
With a unique blend of innovation and pragmatism, Matt adapts his approach to each engagement, relentlessly focused on enhancing client performance, guiding them through complex challenges, and ensuring they reach their strategic goals.