Navigating a Business Down Turn.

Every business faces ups and downs, but a downturn can feel especially challenging. Founders often ask how to cut costs, protect revenue, or pivot into new markets. The most important step is to rely on clear facts and figures. In a downturn, guessing or making emotional decisions can lead to bigger problems. A data driven approach can help you decide which areas are worth saving and which are not.

Analyse What You Are Offering


During a downturn, it is wise to examine each product or service. Ask yourself two core questions. How many things are we doing and how many should we be doing. Not all offerings deliver the same profit or fit the market the same way. It can be tempting to keep everything going in the hope that sales will bounce back, but spreading your resources too thin can weaken your overall position.

Data vs Instinct


In tough times, it is easy to panic or rush. Strong data and clear analysis can help calm those fears. Instead of focusing on what used to work, focus on what the numbers say is working right now. You might discover that a product you considered a side project is the real winner in the current market. Or you might find that a different approach to an existing offering could meet demand in a new area.

The Power of a Deep Dive


Founded Partners believes in the power of a deep dive. This is where we collect and examine detailed data about your sales, costs, customer behaviour, and market trends. That information is like a roadmap to see which direction is best. We also look for new opportunities. For example, if you have a product that appeals to a different demographic or could solve a new problem, it might be time for a targeted pivot.

Expert Analysis from Matt Peirce


Matt Peirce, President of Founded Partners, is known for his ability to dive into the details of a business and uncover insights that help leaders take action. Through careful analysis of financial records, operations data, and market research, he can spot patterns that might be hidden from day to day view. These findings often lead to decisions that help a company adapt to a downturn more smoothly.

When to Pivot


Deciding when and how to pivot can be confusing. It might involve exploring new market segments, updating existing products, or shifting focus to services with higher demand. A strong pivot should be based on solid research rather than a gut feeling. That way, you can be more confident that this new path will improve revenue and help your company navigate uncertain times.

How Founded Partners Helps

  1. Comprehensive Analysis: We look at your full range of products or services and examine their performance.

  2. Market Research: We study the market to see where demand is strong. We also identify possible growth areas in new regions or demographics.

  3. Actionable Insights: We give you clear steps based on our findings. This might involve cutting certain products, expanding others, or adjusting prices.

  4. Ongoing Support: As you make changes, we guide you with regular check ins to track progress and handle new challenges.

TL;DR


Navigating a downturn is never easy, but there is a better chance of success if you use data driven decisions. By taking a close look at what is working, choosing where to focus, and possibly pivoting into new areas, you can emerge stronger. Founded Partners is ready to help you analyse every aspect of your business, find hidden opportunities, and plan the next steps. Reach out if you would like to learn more about how we can support you during this challenging time.