The Founded Partners Approach
At Founded Partners, our mission is clear: to empower founders to lead their businesses with confidence, clarity, and purpose. We don’t just work with businesses; we work with the people at the heart of those businesses: the founders. Here’s why we focus on founders and why this approach makes all the difference.
1. We Are Founders Ourselves
We’ve been there, on the rollercoaster of entrepreneurship. We know what it’s like to build something from scratch, to face sleepless nights, and to navigate the high stakes of leading a company. This firsthand experience gives us a unique perspective. We don’t just understand the challenges; we’ve lived them. This connection drives our passion for supporting founders through every phase of their journey.
2. A Gap in the Market
Most advisory and consulting firms focus on larger, more established companies. At Founded Partners, we’ve chosen a different path. Our sweet spot is founder-led SMEs—businesses with at least 20+ employees and $3M+ in annual revenue or those that have recently raised capital and are looking to deploy it sustainably. These businesses are often at critical inflection points, and they deserve support tailored to their unique needs.
3. The Loneliness of Leadership
Being a founder can be an incredibly lonely role. You can’t always share everything with your team, your board, or even your life partner. That’s where we come in. As trusted advisors, we provide a safe, judgment-free space where founders can share their thoughts, challenges, and ideas openly. We combine this with psychologically informed practices to help founders gain clarity, manage stress, and develop actionable strategies. Having someone to talk to who truly "gets it" can make all the difference.
4. Accountability Matters
Founders are the ultimate decision-makers, the ones who keep everyone else accountable. But who keeps them accountable? At Founded Partners, we provide the structure and focus to ensure founders stay on track with their own priorities. We help you keep your projects moving forward, your goals in sight, and your energy directed where it’s needed most.
5. Breaking Free from the Vortex of Operations
Running and growing a business often means getting sucked into the day-to-day whirlwind of operations. Strategy can feel like a luxury—something you’ll get to when there’s time. That’s why we’re here. In short, impactful sessions, we pull founders out of the operational vortex and focus on strategy. It’s like working out with a fitness trainer—essential strength training for your business. These sessions ensure you’re building the long-term vision, not just managing the present.
6. A Different Kind of Consulting
Our consulting services are built on collaboration and exploration. We don’t come in, hand you the answers, and leave. That’s not our style, and frankly, it’s not effective. Instead, we work directly with you to explore different options, weigh the pros and cons, and find the best path forward. We guide you to discover the right solutions rather than simply handing you quick fixes, ensuring your team develops the insights and capabilities necessary for sustained success. While this thoughtful, collaborative approach may not be the norm for experts, we believe it is precisely what our clients need to thrive over the long term.
7. Our Advisors Work for the Founder
Unlike most advisors who have a fiduciary responsibility to the company that contracts them, our duty is clear: we work for the founder. This means helping you create the best role and opportunity for yourself within your business, navigating your board effectively, optimizing your compensation, and building the most effective and rewarding workplace. Our focus is on empowering you as a leader while ensuring your business thrives.
Why This Matters
Founders are the backbone of their businesses. When they’re supported, focused, and empowered, their businesses thrive. Our work at Founded Partners is about more than growth or strategy; it’s about making sure the people driving these businesses are equipped to succeed, personally and professionally. Because when founders flourish, so do their companies.
This is why we do what we do. This is why we focus on founders. And this is why we’re proud to partner with the incredible leaders shaping the future of business.